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The power of Habit: Why We What We Do in Life and Business by Charles Duhigg- Review

People can change and people are able to succeed by transforming their habits.  Using the book, “The Power of Habit,” by Charles Duhigg who is an award-winning New York business reporter. This book takes its audience to the boundaries of science where they are able to explain why people have habits and how they can change them.  Charles is able to bring a whole new life to understanding human nature and the potential for transforming one’s habits.  His ability to distil a vast amount of information along with his intelligence this book has an engrossing narrative.  This book also displays the power of marketing and how he is able to change companies around with his fascinating knowledge of habits.  The author also goes into details of how you make habits and then explains how to remove the unfavorable ones and keep the good ones.

The power of Habit Why We What We Do in Life and BusinessDuring the course of the book, we learn why people and companies struggle to transform year after year of trying of to remake themselves while other appear to be able to do it overnight.  While visiting laboratories where neuroscientists explore the makeup of the brain and of how habits work and where they work, along with how they exist in our brains.  They were able to discover how the right habits are critical to the accomplishment of many well-known people.  Within the books details, they visit some of the largest hospitals in the nation and show how habits are deciding between life, death, and businesses going under or be a marked as a success story.

A goal of the book is to show how a variety of advertising and marketing techniques are able to create new habits for you, make you want to choose a certain product, or  even unconsciously buying that toothpaste whitens your teeth.  The example is a product that is used more often than any of the other the major consumer products in the US.  This product is used in the bathrooms of many American’s every morning, noon, and night.   Charles Duhigg is about creating habits that have a reward.  When marketing the toothpaste Charles came up with a plan to prompt the audience that there was a film on your teeth if you had not brushed all day.  People could feel the film on their teeth before, but never took notice to it before. By putting up signs that said if you felt this film is was a bad thing.  By using a certain brand of toothpaste the film would be removed. The reward was a beautiful smile, whiter teeth, and no film.  When brushing your teeth this toothpaste gave you a tingling feeling that was caused by the mint oils and people started getting addicted to the feeling.  When the product was marketed people started to crave the feeling that it gave and along with the clean feeling and no film the product was marked a success story.  This was a new habit and a new habit that was a success from the technique that was used to sell it to the consumer.  With the right balance of marketing and dental advice for caring for your teeth this habit and new toothpaste were a product of achievement.  This was of the great success stories from Charles’s book describing how an market executive turned this enterprise into the of the leading companies that had toothpaste as a best seller by creating a marketing technique of a habit of how brushing daily can transform your dental health.

Another great success story tells of how a marketing team at a major cooperation were able to rescue the failing products of air freshener line by recognizing that fresh smell of the product line was a great reward for a cleaning task.  The book also describes how a swimming coach was able to install daily habits that were able to make his student an award winning athlete.  The book also brings it down to a simple story about an everyday woman who is able to transform every aspect of her life.  She walked into the laboratory one day and over the period of two years she changes.  She quit smoking, ran a marathon, and  even got a promotion at work.  The patterns inside her brain even were discovered to essentially have changed.

Charles explains in the book that habits are not destiny.  He shows that by connecting this new science, we are able to transform our businesses, our lives, and our communities. These habits are not only within our lives but also within our companies.  These essential and inexperienced habits are known as keystone habits. Some habits are not as influential as others, but when you start changing a keystone habit it starts or sets off a chain reaction that effects other habits.   That’s what makes them a keystone habit.  A lot of people live in the keystone habit of exercise.  When they exercise they start using their credit cards less, start procrastinating less, and often do their dishes earlier.  Something about the keystone habit of exercise makes other habits more malleable.

“The Power of Habit ” is an examination of how routine behaviors are able to take hold and how we are able to change them.  The stories that are put together within the book are woven together in a manner that demonstrates our dimension and how we can unite that dimension of habits.  The research over the last several years show how our habits shape us, and this book is able to how to change that.  The massive research, marketing knowledge, lifestyle change, along with the right balance of intellectual ability give you the power to break out of your bad habits and make positive routines that are happy and productive lives.  The fascinating part of the books describes the collision between the increasingly cultured scientific understandings of habits, how they can be transformed, how you are able to disrupt and change, along with how companies use marketing and their knowledge to steer your habits and bring money their way.

If you liked my review and would like to read the book, you can purchase it here

Categories: 10 Easy to Read Books

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